Limited edition flavors & sample size bags present a unique opportunity to put a twist on a brand's every day packaging. When Gains in Bulk released their latest creatine flavor, we decided to color outside the lines and come up with something fun, while still complementary to their classic packaging.
First class workout supplements that look as fun as candy
Fitness supplement packaging typically trends towards looking a little fusty, like something a doctor would prescribe, but we wanted to push the generic, play it safe line of thinking and create something memorable for Gain’s Sour Raspberry & Workout Candy. The challenge was to create packaging that looked as fun as a candy wrapper while still making it clear that the supplements inside were first class fuel for smashing workouts.
Sour Raspberry Instantized Creatine is personified by a mean (but still winning) character we created with help from the latest AI technology to find the best mascot for the brand. Like the rest of Gains products, this mouthwatering flavor comes from 100% natural ingredients and we needed to balance lightheartedness with serious concerns about safety, purity, and efficacy.
