The PSBLTY company has a mission; to change the world of work for the better. They consult with businesses and entrepreneurs to unlock their potential and help them go beyond what they had imagined was possible. Our mission was to condense this vision into a wordmark and icon that PSBLTY could use across all their channels to identify and set themselves apart in the industry.
Creating a modern classic - get off the trend-line
Us designers need to balance staying relevant with creating pieces that last more than 5 minutes. Because PSBLTY occupies a more corporate space, they needed a word mark that meant business and had a more serious vibe without seeming staid and fusty. We went with a classic font, Helvetica Neue, and added a few little touches to set it apart.
Something as simple as joining the last two letterforms and opening up the initial 'P'can create a substantial difference in the way a word mark is perceived subconsciously. Take a look at some classic word marks and you'll start to notice that it's those small details that give a brand's stamp a crafted and thoughtful aesthetic.
