OG Clinic offers participants a chance to get access to cutting edge peptide therapies as a part of a nationally approved research study. We needed to build a website that inspired trust without being too 'big pharma', so we opted for vivid but sparing use of color on a crisp white background. A focus on legibility, responsive buttons, the creative 'search bar' graphic, and customized 3D icons, all helped to communicate OG Clinic's mission: access to groundbreaking peptide therapy and doctor monitored research in the comfort of the participant's home.
Building trust with navigable, clear, and aesthetic design
The website needed to function dually; first as a landing page for interested applicants, then for approved participants who had registered and could view the protocols and peptides. Parts of the website are locked and unavailable until users create an account and answer a survey to determine eligibility. We had to design the most user friendly process to get people registered with OG Clinic. Often, these pop ups and surveys can turn people off and get them to click out of a page - so it is vital to hone those steps as much as possible from a user's perspective.
