The physical and digital domains are totally saturated in visuals, so sadly, it isn’t enough to provide real value to clients. Most of them will scroll past without even seeing what’s in front of them or consciously processing the message.
Does it pass the one second test?
Insurance Proz needed to cut through that noise and get people to engage. Our challenge was to create an AD campaign captivating enough to catch attention while still passing the 1 second test: does it get the point across in 1 second?
We used AI software to help develop a squad of relatable characters that wouldn’t have seemed out of place in a nostalgic childhood animation. These lovable little guys faced the same problems that Proz’s target audience were facing, high utility and grocery bills. Even though we were dealing with existential problems and really difficult pain points, these characters lightened the tone without distracting from the key point.
