Ads are everywhere these days and the speed of the scroll only gets faster as people are inundated with companies trying to gain their purchase. Winning the battle for attention takes more than just a pretty picture or an interesting angle. For Gains in Bulk's ad campaign, we pulled out all the stops - targeted messaging, expressive product images, relatable but aspirational athletes, animated emojis, and most importantly, a strategy that developed as we received real time data on ad performance.
Telling true stories to sell an awesome product
It's easy to get lost in all the shiny images and polished design and forget that messaging is the KEY element in advertising. Of course, the visuals are vitally important, but if the angle and copy are off - who cares? Lucky for us, Gains has an outstanding range of high quality products and it was a pleasure to create campaigns that built up their loyal customer base. We used real athletes who ranged from bodybuilders to more casual fitness enthusiasts to show the products in action. Their testimonials and results speak for themselves.
Again, the world is overloaded with advertising. To capture attention while keeping the style as clean as possible, we changed up the classic straight-on product shots with 3D gravity defying renders for a more expressive twist.
An ad campaign that doesn't adjust based off the data is no campaign at all! We optimize and refine our strategy as the ads are running to get the best possible results.
