We were excited to get with Cellular Peptide and create the branding and packaging for their peptide vials. Peptide therapy is just now gaining traction and is showing some promising results thus far. Many people could potentially benefit from the use of these short chain amino acids, which are actually found in smaller amounts in food (especially meat, fish, shell fish, lentils, oats, flaxseed..)
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We wanted the vials to feel solid, to sit on a shelf next to other medications and medical tech comfortably and look at home. We also wanted to distinguish Cellular Peptide by drawing on the fact that these peptides were exciting, new, and full of possibility to help with a myriad of issues. To achieve this, we opted for an extremely minimal, classic layout - then spiced it up with a thick, expressive Sans Serif font and a bright emerald green. Green was the perfect choice for a purified version of something found in nature, but we revved up the saturation and chose a shade that also looked modern with a human touch.
The materials used in medical packaging need to be carefully considered, more so than most of our other packaging requests. Purity, safety, and even the transport of the vials after purchase needed to be taken into account. Cellular Peptide's vials are made from glass and shipped frozen to their ultimate destination to ensure efficacy.
